Marketers measure video effectiveness
Producing quality online video content is quickly becoming a top priority for marketers.
View ArticleSilverpop study finds success in personalized behavior-based email content
According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.
View ArticleHutton Hotel blends video and email to flaunt its boutique amenities
A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate.
View ArticleHot List: Four ways to optimize email performance
Beware of the complacency that can set in with the common message-segment-send cycle of email marketing. A focus on continuous improvements in core areas can dramatically enhance email campaign results.
View Article5 meaningful numbers that don't lie
In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.
View Article4 compelling ways to drive clicks
Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers.
View ArticleThe Click That Counts
Marketers are getting sharper at attributing which online ad impressions lead to conversions.
View ArticleReal Time Guessing Is No Substitute for Data
CMOs are looking for more results and analytics to prove the value of their efforts—and the world is moving quickly, so there's pressure to keep up.
View ArticleIs There a Higher Chance You'll Survive a Plane Crash or Click a Banner Ad?
The biggest complaints lodged against banner ads are that they are intrusive and lack creativity—and worst of all are ignored by the overwhelming majority of Web users.
View ArticleEveryday Email Essentials
Here are three must-have data sets that every marketer should include in his or her email strategy.
View ArticleBloggers: Don't Bet on Display Ads
Blogging and revenue-generation don't have to be at cross purposes.
View ArticleCTR Strikes Out in the New Ballgame of Digital Ad Measurement
Eschewing traditional metrics can lead to big-league wins for marketers.
View Article5 Tips for Improving the Ad Engagement Cycle
Ads that captivate customers increase marketing ROI.
View ArticleShopping Cart Abandonment and the Savvy Consumer
An abandoned shopping cart doesn't necessarily mean an abandoned sale.
View ArticleEmail Opens Have Increased While Clicks Remain Static
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
View ArticleMobile Responsible for Rise in Email Open Rates
But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.
View ArticleThe Best (and Worst) Words to Use in an Email Subject Line
Can you guess which words can make or break an email campaign? A new study reveals the answers.
View ArticleIs There a Click-Through Rate Sweet Spot?
Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.
View ArticleBCBG Masters the ABCs of Effective (and Profitable) Email Marketing
The style-centric brand gives its email marketing a major makeover.
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