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Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.

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Bloggers: Don't Bet on Display Ads

Blogging and revenue-generation don't have to be at cross purposes.

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CTR Strikes Out in the New Ballgame of Digital Ad Measurement

Eschewing traditional metrics can lead to big-league wins for marketers.

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5 Tips for Improving the Ad Engagement Cycle

Ads that captivate customers increase marketing ROI.

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Shopping Cart Abandonment and the Savvy Consumer

An abandoned shopping cart doesn't necessarily mean an abandoned sale.

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Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

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Mobile Responsible for Rise in Email Open Rates

But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.

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The Best (and Worst) Words to Use in an Email Subject Line

Can you guess which words can make or break an email campaign? A new study reveals the answers.

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Is There a Click-Through Rate Sweet Spot?

Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.

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BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

The style-centric brand gives its email marketing a major makeover.

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