Everyday Email Essentials
Here are three must-have data sets that every marketer should include in his or her email strategy.
View ArticleBloggers: Don't Bet on Display Ads
Blogging and revenue-generation don't have to be at cross purposes.
View ArticleCTR Strikes Out in the New Ballgame of Digital Ad Measurement
Eschewing traditional metrics can lead to big-league wins for marketers.
View Article5 Tips for Improving the Ad Engagement Cycle
Ads that captivate customers increase marketing ROI.
View ArticleShopping Cart Abandonment and the Savvy Consumer
An abandoned shopping cart doesn't necessarily mean an abandoned sale.
View ArticleEmail Opens Have Increased While Clicks Remain Static
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
View ArticleMobile Responsible for Rise in Email Open Rates
But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.
View ArticleThe Best (and Worst) Words to Use in an Email Subject Line
Can you guess which words can make or break an email campaign? A new study reveals the answers.
View ArticleIs There a Click-Through Rate Sweet Spot?
Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.
View ArticleBCBG Masters the ABCs of Effective (and Profitable) Email Marketing
The style-centric brand gives its email marketing a major makeover.
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